Our story

It started with a donkey.

Sir Alfred, the donkey emblem with his tail up
Sir Alfred, Honorary Chairman.

Sir Alfred, our small donkey with his tail up, interrupted a committee meeting and helped himself to somebody else’s lunch. He became Honorary Chairman. His likeness became the emblem.

A note from Kevin

A few characters
along the way.

Along the way, I’ve met a few donkiholes.

I’ve also been one myself from time to time. Figured I should mention that before somebody else did.

That probably explains Donkihole.

Oscar is my beagle. Buddy is my black-and-white mixed-breed dog. They’re my boys. Sir Alfred the donkey is my spirit animal.

Between the three of them, the branding pretty much handled itself.

For the ass who has everything.

— Kevin

Read my story at Tradies United →
Meet the Sir Alfred tee